Google Tag Manager allows you to create and monitor tags on a user interface. It’s essentially a tag management system. The best part of using Google Tag Manager is you do not have to write new code each time you want to construct a tag.
Once you embed the Google Tag Manager code into each page of your website, the manual process of creating tags will be eliminated, making your marketing process much more efficient and precise.
How Will Using Google Tag Manager Help Me?
• Because it adds the tags for you, the possibility of human error is reduced.
• Using Google Tag Manager eliminates the drawn-out task of coding each individual marketing tags.
• The accuracy of your analytics system is greatly improved which offers higher-quality reporting and a better understanding of your online audience.
Google Tag Manager is free, so you have an opportunity to try it out with no risk.