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When it comes to success in the highly competitive world of sales there are no shortcuts and no easy answers.  In order to achieve both short term and long term success a company must provide real value to its customers, and every department, from front line customer service to marketing, must get in on the act.  True sales success is never easy, and it is essential for sales managers and other members of the management team to carefully track their sales in order to constantly improve performance.

The need to constantly track sales performance can easily be lost in the day to day of the sales world.  After all the world of sales is a fast moving and ever changing one, and it can be quite difficult for sales professionals and members of management to take the time to carefully track where each sale is coming from.

Even though it can be difficult, however, it is important to carefully track the source of each sale (For example, Facebook, direct mail, or an Email campaign), both individually and in the aggregate.  This information is vital to help company management determine what they are doing right and what they could be doing better.

The good news is that there are a great many tools available that make the process of tracking sales a great deal easier.  There are many specialized performance software programs such as CAKE, designed to allow sales professionals to track their performance and determine where improvements can be made.  An investment in one or more of these automated tracking tools can be money well spent.



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