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Recently, I was scrolling online and I came across an ad for Narcos. While I can easily ignore most banner ads online, this one stood out. It included interesting videos and animation.

This was a prime example of rich media ads. A rich media ad is an excellent, modern ad format for marketers to consider.

In fact, rich media ads outperform standard banner ads by 267%.

With statistics like that, it’s time to consider bringing your ads into the 21st century.

Below, let’s discuss what rich media ads are and how they’re different from other ad formats. Then, we’ll review how to create one for your company and look at some examples to inspire your own ad campaigns.

What are rich media ads?

Rich media ad, Lincoln Aviator
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When Lincoln decided to create an ad for the new Aviator car, they wanted it to be interactive. When you click on this ad, you’ll be brought to a separate slide. This image is an interactive guide to the features of the car. You can click on different areas of the car to learn more about it.

This is a great example of how rich media ads are engaging and interactive. The audience can click on the ad and learn more about the car without being brought to a new webpage.

Rich media ads are an amazing way to engage and interact with your audience. In an age where audiences have banner blindness, rich media ads are a great way to get your audience’s attention.

Written by Rebecca Riserbato

For more great articles, tips and trends visit our page The Mix

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