With statistics like that, it’s time to consider bringing your ads into the 21st century.
Below, let’s discuss what rich media ads are and how they’re different from other ad formats. Then, we’ll review how to create one for your company and look at some examples to inspire your own ad campaigns.
What are rich media ads?
Rich media ads are advanced ads that include multimedia features such as video, audio, animation, and other traditional elements like text and images. These ads offer ways to interact with and involve the audience in the ads. These dynamic ads are a great way to increase brand awareness and generate clicks.
Well, rich media ads are engaging and dynamic in a way that other ad types aren’t. They usually lead to more interaction, increased conversions, and a higher clickthrough rate.
So, how are these different from other ad formats?
1. Decide on the strategy.
Additionally, you might think about how to make the ad interactive. Will users be able to click through to another slide on your ad? What happens if they click on the ad? It’s important to discuss and plan these elements out before you create your ad.
2. Plan the creative assets.
Once you know more about your strategy, it’s time to list the creative assets you’ll need to get it done.
Then, you’ll want to either film or look through stock footage if you aren’t using your own imagery. This step will include either hiring actors, filming videos, taking photos, and writing text.
3. Use online tools.
At this point, you’ll have your strategy and assets all done. So, how do you actually build the ad?
If you don’t have a graphic designer on your team, you can use online tools to help you create a rich media ad.
For example, there’s Google’s Rich Media Gallery. On this site, you can create sophisticated rich media ads for free. While there are ready-to-use templates, you can also customize them by using your own creative assets.
However, if you have a graphic designer, you’ll want to meet with them at the beginning of your process so they know what you have in mind and can tell you if it’s doable.
Now, you might be wondering, “What will this look like?” Let’s review some examples of rich media ads in action below.
Example of a Rich Media Ad
When Lincoln decided to create an ad for the new Aviator car, they wanted it to be interactive. When you click on this ad, you’ll be brought to a separate slide. This image is an interactive guide to the features of the car. You can click on different areas of the car to learn more about it.
This is a great example of how rich media ads are engaging and interactive. The audience can click on the ad and learn more about the car without being brought to a new webpage.
Written by Rebecca Riserbato