In April 2019, LinkedIn announced that users can now upload documents and presentations to the platform. Instead of having to convince users to take an extra step back to your website, you can now meet them where they’re already spending a lot of time — their LinkedIn feeds. Have a deck from a recent talk you gave? Or maybe an ebook your company wants to distribute to a relevant audience?
- First, navigate to your LinkedIn feed, or the LinkedIn group where you want to share your document or presentation. At the top of the feed, you will see the “Start a Post” box with three content type options. Click on “write a LinkedIn article”.
Once you click on the document icon, you’ll be prompted to select a file from your computer to upload. LinkedIn accepts .pdf, .ppt, .pptx, .doc, and .docx file types.
You’ll be able to add a title, caption, and include relevant hashtags and user mentions in the description box.
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Article by Karla Cook, courtesy of HubSpot