A Creative Agency
We put impressive amounts of energy to research and analyze our client’s goals and challenges. We find and unleash the soul of your message through creative advertising, web design, stunning imagery, and writing compelling copy.
Forward Thinkers
“Around here, however, we don’t look backwards for very long. We keep moving forward,
opening up new doors and doing new things, because we’re curious… and curiosity keeps
leading us down new paths.” Walt Disney
Visionaries
“Be daring, be different, be impractical, be anything that will assert integrity of purpose and imaginative vision against the play-it-safers, the creatures of commonplace, the slaves of the ordinary.” Cecil Beaton
Our Story
Our story began in 2006. We started out simple, working from a small office with a handful of clients; we expanded our service offerings and grew our client base over the years. Today, well over a decade later, we still value our humble beginings and never forget our committment to putting our client’ first.
At Steel Blue Media, we go beyond the traditional creative design firm by offering full-scale business development services. We work with our client’s to develop a business plan, a marketing plan and cost projections, build your website, advertising campaign and write search engine friendly content; we take care of your SEO on a monthly or quarterly basis and, work with client’s to create branding strategies, social media campaigns and implement strategies to generate new, long-term revenue for our client’s.
We savor the adventure of being different . . .
Understanding Google Analytics: A Beginner’s Guide
Unlocking Insights to Grow Your Business
Google Analytics can seem intimidating at first glance, but it’s one of the most powerful tools for understanding your website’s performance. If you’ve ever wondered how people find your site, what they do once they’re there, or which content drives the most engagement, Google Analytics is here to provide the answers.
What is Google Analytics?
In simple terms, Google Analytics is a free web analytics tool that tracks and reports website traffic. It gives you detailed insights into your audience’s behavior, helping you make data-driven decisions to improve your site’s performance.
Why Should You Use Google Analytics?
Here’s why Google Analytics is a game-changer for businesses:
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Understand Your Audience: Learn where your visitors come from, their demographics, and what devices they use.
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Track Website Performance: Monitor key metrics like page views, bounce rate, and average session duration.
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Evaluate Marketing Efforts: See which campaigns and channels drive the most traffic.
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Set and Measure Goals: Whether it’s form submissions or product purchases, track progress toward your business objectives.
Getting Started
Setting up Google Analytics is easier than you think. All you need is a Google account and your website’s tracking ID, which you’ll place into your site’s code. Once connected, you’ll have access to an intuitive dashboard packed with valuable data.
Pro Tips for Beginners
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Explore the Real-Time Report: Watch live traffic and learn how users interact with your site at any moment.
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Segment Your Audience: Break down data by source, behavior, or geography to uncover actionable insights.
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Set Up Goals: Measure conversions and track user actions that matter most to your business.
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Ready to Dive Deeper?
At Steel Blue Media, we specialize in helping businesses leverage tools like Google Analytics to drive growth and refine their strategies. Visit our website for more in-depth articles, expert tips, and actionable insights to take your business to the next level.
What is SEO and Why Does Your Business Need It?
Unlock the Power of Search to Drive Traffic, Boost Visibility, and Grow Your Business.
Ever wondered how some businesses consistently show up on the first page of Google while others get lost in the digital void? That’s the magic of SEO, or Search Engine Optimization. Let’s break it down.
What is SEO?
SEO is the art and science of making your website more attractive to search engines like Google, Bing, and Yahoo. It involves optimizing your site’s content, structure, and technical aspects so it ranks higher in search engine results pages (SERPs). Think of SEO as a bridge connecting your business to potential customers searching for what you offer.
When done right, SEO helps your business appear at the exact moment people are looking for your products or services. It’s not about tricking Google; it’s about helping it understand your value to users.
How Does SEO Work?
Search engines crawl websites to gather information, analyze it, and index it. They then use algorithms to determine which sites best answer a user’s query. SEO works by ensuring your site ticks all the boxes for these algorithms.
Key components include:
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Keyword Optimization: Using relevant terms people search for.
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Quality Content: Offering valuable, engaging, and accurate information.
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Mobile-Friendly Design: Ensuring your site works seamlessly on all devices.
You Might Also Like: Top Digital Trends Every Business Owner Should Know
Why Does Your Business Need SEO?
If your website isn’t optimized for search engines, you’re leaving money on the table. Here’s why:
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Increased Visibility: SEO boosts your online presence.
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More Traffic: Higher rankings mean more clicks.
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Better ROI: It’s a cost-effective way to attract long-term business.
In today’s competitive landscape, a well-optimized website isn’t optional—it’s essential.
Ready to Take Your Business to the Next Level?
At Steel Blue Media, we specialize in crafting SEO strategies tailored to your business needs. Visit our website for more informational articles, industry insights, and actionable tips to grow your online presence. Let’s bridge the gap between your business and its audience!
