The Beginner’s Guide to Rich Media Ads
Rich media ads are advanced ads that include multimedia features such as video, audio, animation, and other traditional elements like text and images.
What a Serial Entrepreneur Learned From Spending Nearly $1M on Facebook Ads
Facebook ads are a complex and nuanced form of marketing. Find out how to get the most out of your advertising.
3 High-Impact Marketing Strategies
Everyone wants to be #1 … especially when it comes to marketing. Reaching the top of search engine results and creating content that becomes viral is a marketer’s dream — but it’s often not that simple. Creating good, high-quality marketing campaigns...
11 Ways to Increase Credibility with Prospects, According to Expert Sales Reps
As a sales rep, one of your main responsibilities is building credibility with your prospects so they trust you.
Need More Website Visitors? Get Back to Basics
The first step in any successful inbound strategy is to attract strangers to visit your site.
The Marketer’s Guide to Using Pinterest to Grow a Business
Pinterest isn’t just used for event planning. You can use the social media platform as a way to market your business, drive traffic to your website, and increase sales.
Why Salespeople Should Think Like Entrepreneurs
For stellar sales reps, their approach to work goes much further than hitting their number each month. If you’re ready to knock your sales career out of the park, it’s time to put yourself in the mindset of an entrepreneur, managing your sales market the same way you would manage a business.
Paid Media, Explained in 400 Words or Less
An effective content strategy doesn’t rely on only one tactic. Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said...
The Compelling Case for Ethical Leadership
The Great Recession sparked a movement in the business world to start placing ethics over profit. In fact, about 20% of Harvard Business School’s 2009 graduating class took an oath to pursue their work in an ethical manner. Companies also started to take corporate social responsibility more seriously, allocating more resources and respect to their CSR programs.