The Instagram platform has evolved from a simple image-sharing social platform to a money-making content curation one. With the addition of Instagram’s shopping tools, it’s steering more toward e-commerce and less on the social aspect. So what does that mean for brands?
If you’re using Instagram as part of your social media strategy, you’ve definitely come across the concept of impressions. But what exactly are impressions? How accurately do they indicate success? And how do they differ from reach, another very similar Instagram metric?
Are you considering buying Instagram followers? Find out why you shouldn’t do it and what you can do instead.