Everyone wants to be #1 … especially when it comes to marketing. Reaching the top of search engine results and creating content that becomes viral is a marketer’s dream — but it’s often not that simple. Creating good, high-quality marketing campaigns...
in 2019, digital ad spending will surpass TV ad spend, and traditional ad spend, for the first time ever. It’s also projected that by 2023, digital will exceed two-thirds of total media spending. Why the shift?
An effective content strategy doesn’t rely on only one tactic. Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said...
