Rich media ads are advanced ads that include multimedia features such as video, audio, animation, and other traditional elements like text and images.
For marketers, the resulting shift in the business landscape has required us to review our previous strategies and make adjustments that will allow our clients to continue thriving in the wake of unforeseen circumstances.
in 2019, digital ad spending will surpass TV ad spend, and traditional ad spend, for the first time ever. It’s also projected that by 2023, digital will exceed two-thirds of total media spending. Why the shift?