A lighthouse customer — or an ‘early adopter’ — is a consumer who embraces a product soon after its launch.
small business owners need to be prepared for different situations. Once you’re in business, things may change. For instance, you may have more business than you can handle and need to borrow money so you can hire additional staff.
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How reliable is the Myers-Briggs test? This article examines the question of reliability.
Precious few personality assessments are known to be reliable, and researchers say their use outside academia is debatable
Changing the way you think can be a powerful tool for success. This article discusses the way in which our brain works and how meditation on future thoughts can produce change.
Experience, feel and taste what you are passionate about. Get out there and discover yourself, what you stand for and what you stand against.
Why are some brands more successful than others? This article gives you the inside information that successful brands use to stay on top of their game and increase their revenue and brand recognition.