By Diane Nelson
Successful Brands Use Rich Media to Tell Their Story
Technology is changing every day and business owners who want to stay current and on top of their game need to use the power of the internet and rich media marketing tools as part of their marketing campaign. Here’s why:
According to a study conducted by 3M Corporation, 90 percent of information transmitted to the brain is visual and visuals are processed 60,000 times faster in the brain than text. In addition, a report by Marketing Sherpa reveals that viewers retain 95 percent of a message when users watch it in a video compared to 10 percent when reading it in text. That’s powerful information.
We know that visual content drives user engagement and can offer a better user experience. One month after the introduction of Facebook Timeline for brands, visual content (photos and videos) saw a 65 percent increase in user engagement
.
Analytics reporting by Byte Mobile show that online video accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. The average user spends 88 percent more time on a website with a video.
Videos like this nostalgic Coca-Cola 1971 Hilltop commercial are still relevant today. The Coca-Cola brand is well known and well positioned in the market
place.
What This Means
If you want to increase user engagement on your website, making a move to video and e-mail marketing can increase click-through rates by more than 90 percent. That’s a significant number of engaged users and potential for increased revenue. By placing a video on your landing page, it becomes 53 percent more likely to show up on page 1 of Google results. And, landing pages with a video have up to 800 percent more user conversion than the same page without a video. (Source: Invodo)
Through various studies, we now know that videos are shared 1,200 percent more times than links and text combined when the content is something users want to see and share. Given this information, it makes sense to add interesting and dynamic video and email marketing to your current marketing strategies.
Since video attracts two to three times as many monthly visitors, doubles their time spent on the site and has 157 percent increase in organic traffic from search engines, it’s a must do strategy for successful branding and lead generation.
Article sources: MarketingSherpa, Invodo, SimplyMeasured, Insivia, and Mist Media.
