Keyword targeting is a great way to determine the source of your most valuable web traffic.
However, just targeting anything and everything should not be your goal. Rather, focus on where you are likely to hit gold, and then aim to invest your efforts on making the best of it. By effectively identifying aspects of growth potential, your website can be transformed into a traffic engine with high potential for revenue.
The key to achieving success using targeted keywords is identifying where your biggest traffic is. Your revenue is definitely waiting somewhere for you – only if you can discover and capitalize on the potential. How can keyword targeting drive traffic to your site?
The key to achieving success using targeted keywords is identifying where your biggest traffic is. Your revenue is definitely waiting somewhere for you – only if you can discover and capitalize on the potential. How can keyword targeting drive traffic to your site?
Collate Useful Data
First, you would want to identify the information that your audience will find useful. You can achieve this by identifying the keywords and phrases users constantly type in search engines relating to your business and service. You can also gather this data by finding out what their intent may be while searching. Do they want to place an order right away? Do they want to learn more about the product? Or do they want to compare your product against those of your competitors?
Next, it would be ideal to focus on the service you are already offering your audience. Are you making use of the right keywords? Are you focusing on the terms and brand names your potential customers are used to while searching?
Proper keyword analysis and research will provide answers to these questions. Your primary goal in keyword targeting should be to identify the most popular keywords and phrases with high search volume which are responsible for generating the most revenue for your web pages.
Set Priorities
Now that you have been able to gather a long list of keywords related to your website, the time is now right to tailor it down to those with the biggest potential for the growth of your website in terms of traffic and revenue. From here, your list can now be expanded to include common variations of the selected keywords.
Another key to success here is identifying the keywords your successful competitors are making use of. You may be able to discover and target valuable keywords you never really gave thought to. As an addition, make use of long-tail keywords as often as possible. Since they generally do not have as much competition, you would easily be able to target prospective buyers.
Act Based on the Information Gathered
Act on your collated data. Take bold steps by engaging in proper content marketing, positioning yourself as an authority in your niche, and actually taking steps to prove that you are a specialist in your area. When you act based on your area of specialty, you will see positive results very fast.
Improve your Meta descriptions and page titles for the keywords that are already ranking for your website as this will lead to an increased click-through rate. Proper keyword research will expose you to the keywords that are prospective buyers are already clicking on to make purchases from your competitors. Redirect that traffic to your website instead and you will soon find out that your page can outrank the competition you once feared.
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