by Steelblue1 | Aug 14, 2019 | The Mix
You’ve heard the term “break even.” It’s a popular way to describe a time when you spent exactly as much money as you made. “We gambled $200 at the casino and won $200, so we broke even.”
But in a business context, it’s not that simple. Your break-even point doesn’t just happen in Vegas, and needs to be constantly recalculated for you to turn a profit in the long term. Here’s how to find it.
by Steelblue1 | Aug 2, 2019 | The Mix
in 2019, digital ad spending will surpass TV ad spend, and traditional ad spend, for the first time ever. It’s also projected that by 2023, digital will exceed two-thirds of total media spending. Why the shift?
by Steelblue1 | Aug 2, 2019 | The Mix
At Steel Blue Media, we are anything BUT ordinary. We are a team made up of forward thinkers, problem solvers, and visionaries. Find out what our customers say and take a look at our work.
by Steelblue1 | Jul 23, 2019 | The Mix
An effective content strategy doesn’t rely on only one tactic. Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said...
by Steelblue1 | Jul 21, 2019 | The Mix
Whether you’re in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important. In fact, 97% of people learn about local businesses online more than anywhere else. Small business owners...
