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Web Design

From lead generation to e-commerce and beyond, we infuse user-friendly, functional design elements with stunning imagery. Two independent coordinates which provide their greatest satisfaction when experienced simultaneously.

Graphic Design

Design should never be an afterthought. Design concepts need a strong backbone, creative imagination and beautiful imagery to tell the full story. We blend creativity, strong design concepts with striking imagery to create a lasting impression.

Copywriting

Words are powerful, they have their own unique construction. In many ways, they are like a lens which brings into focus your story in the right tone and voice, expressing emotion and drive to move your customers in a way which causes them to act.

Branding

Your brand is a metaphorical story that connects with consumers in a very fundamental way, delving deeper than we imagine; offering a set of expectations, stories and relationships to guide consumers’. We construct the stories which build lasting brands.

What Our Clients Say

“We had a great experience working with the team at Steel Blue Media.  They took the time to listen to my goals and ideas for the project and came up with a great design concept.  They were professional, delivered the product on time and stayed within my budget. Diane took my vision and turned it into reality”.

Laurie P.

Diane Nelson is simply amazing. Not only is she my client, but she is my friend. I have worked with Diane, and she provides both a beautiful and smart product, excellent service and has one of the best creative business minds I know. I am more than pleased with her services and highly recommend her. You will not be sorry!”

Betty Most

Betty Most Agency

Steel Blue Media created our homeowner newsletter and we were very happy with the end product.  The content, photos, design, and layout were exactly what we were looking for. We couldn’t have asked for a better team to work with! They were professionals from start to finish”.

Two Rivers Community Landtrust

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A FEW OF OUR CLIENTS

Skinner’s Legacy: Designing AI Systems Today

Timeless Behavioral Insights Shaping Future AI: Skinner’s Work

B.F. Skinner was a renowned psychologist and behaviorist whose work focused on the principles of behaviorism and operant conditioning. While his specific theories and methods might not directly apply to the field of artificial intelligence (AI), some of the foundational concepts from his work are still relevant in the context of designing and understanding AI systems. (Skinner’s work).

B.F. Skinners work aligns with AI methods today

  1. Behaviorism and Learning Algorithms: Skinner’s behaviorism emphasized the importance of observable behavior and how it can be shaped through reinforcement and punishment. In the realm of AI, machine learning algorithms often learn from data through a process of reinforcement (reward signals) and punishment (error signals). Concepts from Skinner’s work, such as positive reinforcement and shaping behavior through rewards, have parallels in the training of AI algorithms.
  2. Human-Computer Interaction (HCI): Understanding human behavior and learning patterns is crucial in HCI, a field that intersects with AI. Designers and engineers creating AI-driven interfaces and applications can benefit from Skinner’s insights into user behavior and how positive reinforcement can influence user engagement and interaction with technology.
  3. Ethics and Responsible AI: Skinner’s work raises ethical questions about behavior control and manipulation. In the context of AI, ethical considerations are paramount. As AI technologies continue to advance, questions about how AI systems influence human behavior, and how they should be designed to align with ethical principles, remain important.
  4. Behavioral Psychology in AI-driven Applications: AI-powered applications often involve predicting or influencing human behavior, such as recommendation systems, personalized marketing, or social media algorithms. Understanding principles from behavioral psychology, including those derived from Skinner’s work, can provide valuable insights into how these systems affect individuals and society.

While Skinner’s specific experiments and theories might not be directly applied to AI development, the underlying principles of behavioral psychology continue to be relevant. As the field of AI progresses, interdisciplinary knowledge from psychology and other social sciences remains valuable in understanding the complex interaction between humans and intelligent systems.

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We Are Steel Blue Media: Unlock The Power

From lead generation to eCommerce and beyond, we infuse user-friendly, functional design elements with stunning imagery.

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