obama logo notes
November 10th, 2008
even if you’re not a democrat or obama supporter, you have to admit, from a design and marketing standpoint, that campaign nailed it. with regards to the memorable logo here are some interesting notes from the Daily Heller from Print Magazine:
“Who designed the Obama O? John Maas on bnet.com has the answer:
The Obama logo was created early in 2007, through a collaboration between Chicago firms Sender LLC and MO/DE. Chief Obama strategist David Axelrod gave the agencies a mandate: design a logo that would evoke “a new sense of hope,” as he told the Chicago Business Journal. After working feverishly, the design was introduced on February 10, 2007.
Sol Sender discusses the “brand development” of the most memorable political logo in the past 50 years here. And MO/DE addresses its contributions to the campaign here with a video here. Bravo to both creators for breaking the conventional mold.”
